Did you ever notice that Amul campaigns never featured a celebrity or a superstar? In the advertising and marketing world where brand spend millions for roping in famous celebrities for product promotion and sometime, even than have to face market failure, Amul made the ‘Amul girl’ the face of the its advertising campaign. Amul topical ad featuring actors Deepika Padukone and Aishwarya Rai in their beautiful and extravagant dress at Cannes Film Festival. Since 1996, the ‘Amul girl’ has been a consistent part of the Amul campaign, making it one of the longest running advertisement campaign and also a very successful one. These advertisements are for the product butter. Amul Company has many other products ranging from milk to ice creams, cheese to chocolates, and milk powder to beverages. By 2005, Amul entered the global market as well. They also have many other commercials in different modes including videos. But the o
