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Breaking down Indian Classical Ads

 What makes some ads so evergreen that if someone just played its jingle, you are able to identify the brand in seconds. For a mere fraction of the ad the entire product and your emotions for the brand all come flooding into your memory. Let’s have a look at some of the very popular ads and analyse what make them stick. We know that every aspect of nonverbal communication is crucial in making an impactful and memorable ad, but here we are going to analyse what specific role body language can play in order to make these classical ads so recollectible years after they stop broadcasting. For the ad to serve their purpose they need to connect the audience with the product at an emotional level. In some ads even though the target audience is just one person who will be using the product, the entire family is still shown to have an emotional bond with the product. A classic example of this would be Bajaj Scooter with its tagline Humara Bajaj , it became a crucial part of the family and did
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Some of the worst Indian advertisements

Commercials are basically all around us from billboards to radio, from television to YouTube. Ads are everywhere promoting some kind of product or service. In some cases, these audio-visual formats are pure gems intriguing the viewer interest with their story and purpose. However, sometimes we come across ads that are just absurd and cringeful. 1.       Ching Noodles- Their ad film featuring Ranveer Singh shows a dystopian society exactly ripped off from some Hollywood movie. Ranveer singh wearing a native American head gear comes to the rescue of society, but wait he starts dancing and singing with the actress Tamannaah and then saves them from the bad guys. This whole ad which looks like a trailer for an action movie turns out to be an advertisement for Ching noodles. 2.       Revital - Salman Khan has such impact with his fan that no matter what product he uses or promotes, his fan will buy it without a doubt and might advertise it further themselves. Salman Khan endorses Revital
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Top 5 Inspiring Emotional Indian Ads

 Advertising plays on human emotions and psychology. It has a great impact on all our important decisions and choices which eventually lead to brand connect. While some campaigns take you close to your near and dear ones, some make you sombre from the core of your heart. Here we are discussing some of them- 1.       Dabur Vatika - Through its campaign Brave and Beautiful Vatika seeks to identify the women who have defeated cancer and salute their strength and inner beauty. The brand wanted to establish that people don’t need hair to look beautiful and beauty is not skin deep.        2.       Dominos- Not many ads are powerful enough to leave the audience teary-eyed. However, Dominos Mother’s Day ad #MaaNahiBhoolti made the viewers emotional with its gripping narration and storyline. 3.       Vicks- Their ad film featuring a transgender mother and her daughter went viral on social media, and for the right reasons. The ad ends with a very powerful message where the daughter decides to
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Phone pe new campaign with Aamir khan and Alia Bhatt

                  The brand-new ad campaign of PhonePe stars Aamir khan and Alia Bhatt. Flipkart owned digital wallet platform PhonePe has announced that it has designated Rs 800 crore for marketing activities this year, which includes spends on a mix of ATL, BTL, TV. It is also officially co-presenting sponsor for the Indian Premier League 2020. They are planning to launch their 5-week brand campaign during the series. Both the actors will be featuring in the upcoming ad films of the brand. The whole 5-week campaign will be centred around the PhonePe new tagline Karte ja Badhte ja. The campaign showcases fast transactions, convenient payment modes, simpler investment options, access to over 100+ apps and PhonePe wide acceptance at over 10 million offline shops. However, the appointing of Aamir khan and Alia Bhatt as model brand Ambassadors did not sit well with some netizens. #UninstallPhonePe started trending on social media platforms. People objected to the fact the company has la
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Vodafone Idea Rebranded to become Vi

                   Lot of upheaval has been going on in the telecom industry in last 3 to 4 years. Merger of Vodafone and Idea happened 2 years back, but both the brand continued to operate separately. However, now both the brand has been converted into a single brand under the name Vi. The rebranding is part of the company’s efforts to reduce cost of maintaining two brands. Vodafone and Idea continued with their independent brand and advertising campaigns post the merger in august 2018. While Idea has been a mass rural-focused brand, Vodafone appeals to the premium Urban crowd. Earlier this year, Vodafone Idea announced a shift of its premium postpaid customer base to the brand Vodafone from Idea. As the management accepted that the latter did not have the brand value to charge a premium. The rebranding decision comes amid the company’s plans to raise funds. Vodafone Idea is planning to raise up to 25,000 crores. The new ad film for Vi shows people from different walks of life takin
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Unilever Powerful ad with social message

This year on Holi, Hindustan Unilever came up with ad for Surf Excel, where a young boy could be seen trying to build peace between the two estranged brothers, his father and uncle, using the festival of Holi. Though this ad was nice and sweet, it could not attract the same amount of attention that Unilever 2019 ad did. The Surf Excel 2019 ad featured a small girl on her cycle asking other kids to throw their balloons at her. Once these kids run out of balloons, the girl takes her friend, who is Muslim boy in white clothes to the mosque for his prayer. This ad aimed towards promoting Hindu-Muslim Harmony but was eventually seen exactly as the opposite by a large section of people on social media platforms. While a section of audience appreciated the message of the ad, there was also a lot of backlash from another section. #Boycottsurfexcel started trending on social media in the context that the brand was promoting love jihad and that the ad considered namaaz as more important than Hol
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Breaking age-old Gender Stereotypes

Even after so many years of effort towards creating gender equality, Indian commercial are full of gender stereotypes. Advertisement for washing detergent, cooking oil, dishwashing soap and any other household products usually features a woman using it. In contrast to this, commercials of car and automobile parts mostly have Man. This creates an image that women are solely responsible for household work and while Man are more suited for driving and other outdoor activity. But once in a while we come across an ad that tries to break away from this chain of gender stereotyping. So, come let’s have a look at some of these ads-   1.      Titan- Titan a watch brand has always come up with commercials that are woman empowering. Under the campaign #HerLifeHerChoice, Titan created ads with Katrina kaif and Nimrat kaur, showing women as independent strong person capable of making their own decisions. Their another campaign #FlauntYourFlaws celebrated the women ability to embrace who she is a
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