What makes some ads so evergreen that if someone just played its jingle, you are able to identify the brand in seconds. For a mere fraction of the ad the entire product and your emotions for the brand all come flooding into your memory. Let’s have a look at some of the very popular ads and analyse what make them stick. We know that every aspect of nonverbal communication is crucial in making an impactful and memorable ad, but here we are going to analyse what specific role body language can play in order to make these classical ads so recollectible years after they stop broadcasting.
For the ad to serve their purpose they need to connect the
audience with the product at an emotional level. In some ads even though the
target audience is just one person who will be using the product, the entire
family is still shown to have an emotional bond with the product. A classic
example of this would be Bajaj Scooter with its tagline Humara Bajaj, it
became a crucial part of the family and didn’t remain just as a product.
One factor that is very important in making ad film is capturing genuine reaction of model in the advertisement as it is these emotions that are easily transferrable. For instant the old iconic Dhara oil ad became so popular with the audience because it was able to capture genuine excitement of the kid at seeing sweets.
A good ad requires that all the models irrespective of the fact that they are the lead or supporting in the ad, are perfect in depicting the overall mood of the ad. For example, the old Nirma soap ad shows the photographer to be literally blown off his feet by the model’s beauty.
Some ad makers decide to exaggerate the body language display in order to ensure that the message of the ads reaches the viewer easily. For instance, the old Cadbury Dairy Milk ad, here the victory display shown by the lady goes right from raising hands to dancing on the field, this is one of the ways in which people react when they win or the team they are cheering for wins. We all know that this is highly unlikely to occur in real life, but to mesmerize the viewers and make them realize the significance of brand in celebration of success, it worked wonderfully.
Very interesting
ReplyDeletereally interesting
ReplyDelete