What makes some ads so evergreen that if someone just played its jingle, you are able to identify the brand in seconds. For a mere fraction of the ad the entire product and your emotions for the brand all come flooding into your memory. Let’s have a look at some of the very popular ads and analyse what make them stick. We know that every aspect of nonverbal communication is crucial in making an impactful and memorable ad, but here we are going to analyse what specific role body language can play in order to make these classical ads so recollectible years after they stop broadcasting. For the ad to serve their purpose they need to connect the audience with the product at an emotional level. In some ads even though the target audience is just one person who will be using the product, the entire family is still shown to have an emotional bond with the product. A classic example of this would be Bajaj Scooter with its tagline Humara Bajaj , it became a crucial part of the family and did