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Vodafone Idea Rebranded to become Vi

                  Vodafone Idea new brand identity 'Vi' reflects spirit of integration

 Lot of upheaval has been going on in the telecom industry in last 3 to 4 years. Merger of Vodafone and Idea happened 2 years back, but both the brand continued to operate separately. However, now both the brand has been converted into a single brand under the name Vi.

The rebranding is part of the company’s efforts to reduce cost of maintaining two brands. Vodafone and Idea continued with their independent brand and advertising campaigns post the merger in august 2018. While Idea has been a mass rural-focused brand, Vodafone appeals to the premium Urban crowd. Earlier this year, Vodafone Idea announced a shift of its premium postpaid customer base to the brand Vodafone from Idea. As the management accepted that the latter did not have the brand value to charge a premium. The rebranding decision comes amid the company’s plans to raise funds. Vodafone Idea is planning to raise up to 25,000 crores.

The new ad film for Vi shows people from different walks of life taking the brand name Vi (which sounds like We) to the background score. At the end of ad, a message comes up togetherness is a wonderful thing. The brand-new name and logo have successfully managed to create a buzz on social media, but at the same time sparked a meme fest on twitter, even its rival Jio did not sit back.



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